Why Generation Y is not getting on with the on trade
Why are bar visits and alcohol consumption on a sharp decline among younger audiences? Who are these Millennials, and what do they value? Most importantly, what can brands and businesses do to target this reluctant yet strategically crucial audience? We used Mind’s Eye research to get answers to these questions directly from the target audience themselves.
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https://multiplyagency.com/sites/default/files/white-papers/docs/Multiply_White_Paper-The_Millennial_Hangover.pdf
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http://www.multiplyagency.com/millennial-hangover-confirmation
