Digital Marketing Services

No effective digital solution can be implemented without a solid strategy behind it. As a result, we have a comprehensive approach when it comes to formulating the right strategy.

Our strategy for digital strategy

Our work on strategy is built on three foundational pillars. These are:

1. Driving the potential of commercial opportunity in order to deliver on business requirements.
2. Getting our in-house talent and expertise working on an end solution, built entirely around the needs of the end user.
3. Thinking about the opportunity for your brand (and for the user) from every possible perspective, and doing our due diligence in research.

After that, it's a matter or working together with you to finalise the strategy.

To dig up digital gold, you have to mine a lot of data. Only by interrogating all that’s available can you find the insight nuggets you really need. Of course, “all that’s available” can be overwhelming when we’re talking about the wide online world. Luckily, we’ve got all the necessary skills and tools to sift through the data and get to the heart of the matter.

How we work with data

People don’t live in a vacuum. For this reason, we draw on resources that understand consumers, users and the worlds they live in. As a certified Google Partner, we are aware of the wealth of insight Google Analytics offers, but we take it a step further with our own Mind’s Eye insight tool. We developed Mind’s Eye to access real-time input from real-life target audiences, and get insights from the source. Getting up close and personal with users lets us build profiles that let you tailor solutions according to lifestyle, media and technology of choice.

We offer:

• Google Analytics
• Mind's Eye Insight Tool
• Online Consumer Profiles
• Data Analysis

Inbound marketing abounds with lots of untapped sales potential. Our mission is to open up these opportunities to you. It’s a daunting market with too many options and too much noise, so our main job is to bust through the jargon and show you (in refreshingly clear terms) how to get more engagement from users, and turn that into something that generates sales. 

How does this work?

Our first step is, together with marketing automation partners like HubSpot and Marketo, to look at what people are saying and doing – whether that’s in the form of a poll, a click, a comment, or even just some contact details. All this information lets us engage your audience in a way that they’ll find useful and relevant. This might be an email newsletter, a blog post or something that pops up on their social media. Once they’re in a conversation with your brand, it becomes much easier to make a lasting connection.

Our developer team consists of veterans with decades of experience and bright young talents. Put together, they cover all aspects of development, from back-end databases to front-end web design. They’re the people who make things happen, who make your brand wishes into (virtual) reality. Having all these skills in-house means we can do everything from scratch (thanks to our design team), and that everything runs smoothly and seamlessly.

What we can do for your brand

We use a combination of Agile and Waterfall methodologies – whichever one suits your requirements – to answer the brief. Our team make their choices – from programming languages to hosting services – according to what brings you the results you need, at the price range you need. In addition, we can also offer you bespoke software systems, APIs, convention management, global English language tests and traffic management systems.

We offer:

• Front-end web development
• Bank-end development
• Responsive web design
• Email template creation
• PHP or .NET
• API development

Apps took the digital world by storm. Soon enough, everything and everyone had an app.  Like it or not, the market has matured and grown up. There may be less new apps, but the ones that exist become integral parts of people’s everyday lives. The catch? It’s harder to get your brand’s app to become a go-to app. We can advise on how you can make sure your business is using apps and other mobile services optimally, and providing value for both you and your users. 

How we go mobile

Apps go far beyond the familiar Apple Store and Google Play products, and also include platform-specific apps, such as those that help engage Facebook audiences, and bespoke business, sales and trade tools for iPad and other tablets. Whatever your need, we’ll help you find the right product. 

We offer:

• iOS and Android support
• Mobile app development
• Mobile platform branding

It’s easy to get caught up thinking about what content you want to show and overlook the thing that will actually make it possible for you to build it. We know the value of an intuitive, easy-to-use content management system that runs fast and without a glitch. We can offer our expertise in recommending the right one for your needs, help you make the best use of what it has to offer, and implement it.

Preferred Content Management Systems

We are strong believers in development using high-end open-source content management systems wherever possible. The power and cost-effectiveness, on top of the vast user community, makes open source systems a proverbial no-brainer, allowing for guaranteed long term access and support for sites using the underlying technology. Using high end systems offers us complete flexibility to customise the CMS according to your brand’s requirements.

Although we have experience in a wide range of content management systems, our core technology preferences are in Umbraco, Sitecore and Drupal. Using these systems, we can support development on both open source Unix variants and Microsoft based Technologies. Multiply is also an Umbraco Certified Partner. 

We offer:

• CMS customisation
• Content management
• User-created content 
• Content migration

The world of digital lets you turn every device into a shop. Our eCommerce services bring your real life sales activities online, and help you integrate brick-and-mortar shopping with the online experience. We’ll help you come up with a strategy, and set up shop using the relevant tools. In addition, we can run campaigns and promotions to help boost your online sales. We also know that when it comes to sales, numbers speak louder than words. That’s why we’re proud to say that our work with Little Tikes has led to a 100% basket spend increase over a 12 month period.  

What we do 

We primarily use Magento, a proven, safe and open-source partner, to deliver your eCommerce requirements, but can also work with all major platforms. Depending on your requirements, we shape your online offering and work out an extensive strategy with you. We also offer an online couponing programme that works with all the major retailers, and makes it easy for consumers to redeem online or offline. We also manage customer relations and address any issues that they might encounter.

We offer:

• Magento 
• Online couponing
• Sales and payment management
• Verification services
• Product content 
• Review management

The internet is a massive, crowded place. Getting your brand noticed relies on getting it in front of the right people at the right time – and in the right media. That’s why display advertising is more important than ever. Having developed countless campaigns for brands as varied as FMCG giants and local start-ups, we’re in a great position to position your message where it will make its mark.

How we do it

First we look at what you’re communicating, and what results you’re expecting. Say, you’re trying to tell overworked parents that your product gives them more leisure time; and you want to get people to try it out. 

Then we find the best creative approach and design, and naturally, the best place to get people engaged. Using the previous example, that might mean reaching parents on their commute, before the chaos of home begins.
 
Beyond the design and digital production, we also help with the nuts and bolts of display advertising, such as media partners, technical specifications and legal guidelines.
  
And since we don’t want you to take our word for it, we track the success of your ads throughout the whole campaign based on the numbers that you care about. This also helps us learn what we can do even better in following campaigns.
 
We would also love to chat with you about the future of digital advertising, and how to approach things like ad blockers, native advertising and using video in mobile display campaigns. 

We offer:

• Design and display messaging
• Digital media buying
• Ad performance evaluation
• User and media analysis

“Content is king.” You’ve probably heard that one a thousand times. What you won’t hear as often, however, is how easy it is to make a royal mess of it all. We believe that the first thing to do when it comes to content is actually think about who it’s for, and what they’re interested in. Only then can you cater to their content needs in a way that will satisfy them.

Brands, stories, and the way the two work together is something we’re quite passionate about. And thanks to our multi-disciplinary experience, we think we’ve got more perspectives than most; and more ways to understand users. 

How it happens

Using our insights and research on users and consumers, we really get to know the people you want to communicate with. Then, we see what your brand can say or show to them in a way they'll love while staying true to who you are. 

After that, our creative copywriters and video / motion graphics team produce something magical that get clicks… and emotional responses too! Finally, we work together to determine where it’s best to display your brand content. 

We offer:

• Editorial content creation
• Website content
• Brand videos
• Animations and motion graphics
• Film content

Stepping into the crazy (but fun) world of social media platforms can be scary for a brand, especially with constant changes to the platforms and additions of new upstarts like Snapchat. You might be as worried about catching a viral nightmare as you are excited about creating an explosive campaign that boosts your numbers. 

Just as with everything digital, the key is to not go in blindly, and to have a plan. Who do you want to engage with? What platforms fit your brand? How often do you have to be on them? Where do you want to lead your followers and friends?

This is how we do social

We start by answering all these questions and defining the right strategy for you. Then, it’s time for campaign planning and implementation. Once it’s out there for all the world to see, we’ll react and respond to the people who are engaging with us. After all, one of the easiest ways to ensure people come is to encourage good feedback and turn a potentially negative experience into a positive one. 

Following each campaign, we can return to you with tons of new information that can unlock future successes and help guide your brand further on social media. 

We offer:

• Strategy definition
• Social Campaign Planning and Implementation
• Community Management
• Reporting
• Facebook Advertising
• Social Listening

Inboxes are still incredibly efficient places to pop in your brand’s marketing messages, especially if you’re launching a new product or an exciting competition. Email marketing may not make splashy headlines in the press, but it certainly makes waves. More importantly, the prices can be incredible for what you get in return.

There are two main strengths to email marketing: the ability to target someone on a very personal level, and to reach thousands and thousands of people on a frequent basis. 

How we do email marketing

Whether it’s a one-off email communication or part of a bigger programme, we start by considering the audience and what their needs are. Based on that, we can then tailor the perfect email communications package for them (and for you). That includes the actual content, from an eye-catching title to a creatively designed, convincing mail, and the delivery itself, which involves seamless mobile optimisation and extensive testing. In short, all that it takes to get those open and click-through numbers overflowing!

We offer:

• Email database management
• Targeting and timing
• Email content creation
• Consumer relations
• Online competitions